Algorithm Swap
Every musician seeks inspiration to bring their music to the next level. And for them to get truly inspired, there's no better way to experience it than being in the shoes of artists they love. That's why we created "Algorithem Swap," - A feature that allows musicians to swap the entire algorithm to experience the daily lives of their favorite musicians and the music they listen to.
Brand
Spotify
Role
Planner, Copywriting
How to swap the algorithm on Spotify
After logging in to Spotify, select the artist you want to change the algorithm for.
Once you've swapped to the artist's Spotify algorithm, you're ready to be inspired like never before.
Once you've swapped to your favorite artist's algorithm, listen and be inspired.
OOH / Billboard
We've written copy about what the artist listens to in certain situations,
and we expect the viewer to wonder and laugh.
Social (Instagram Story)
Enables you to swap algorithms on Spotify and share them on social.
Provides a frame filter created from the Algorithm Swap design asset.
