#BenchedForBetter
Bumble was born ten years ago, empowering women to make the first move by not allowing men to send messages before women do.
So, instead of just celebrating our 10th anniversary like any other company would, we've decided to solve one of the biggest problems in dating - being benched. We found out many people feel insecure because they were treated as a backup.
So, in 2024, we'll redefine the meaning of benching by placing actual benches in the front row of top dating spots and inviting previously benched members to date there.
Brand
BUMBLE
Role
Discover insights, Concept, Copywriting
Design - created benches using Midjourney