Greeting Labels

With the surge in traveling after the pandemic, airports have been where people meet and greet - an iconic place where Coke should exist. The "Real Magic" brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the every day into the extraordinary. And to make greeting people at the airport more extraordinary, we're launching special cans labeled with unique greeting messages.

Brand

COCA-COLA

Role

Concept, Copywriting
Design - created key images using Midjourney & Photoshop

Recognition

Young Ones ADC 2024
Merit | Advertising: Direct

D&AD New Blood Awards

Insight

Airports symbolize reunions. It's a place where friends, lovers, and families come together.

Idea

We are launching Coca-Cola cans with labels that can serve as placards to welcome people coming out of the gate. The unique and touching messages on the labels will make airport reunions a magical moment - this is a real magic.

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