Blink Control

A significant factor in rising rates of myopia in young people around the world is smartphones. But what's more concerning is that more young people read more e-books than physical copies - ultimately worsening the condition even more.

However, we found out habitual blinking can remove debris from the eye, keep the eye moist, and flush nutrient-rich tears over the ocular surface. That’s why we'll create a feature in the Amazon Kindle app called "blink control" that allows you to wake or turn pages through blinking - A natural way to encourage readers to blink more often to reduce time on starring.

Brand

21GRAMS

Role

Discover insights, Strategy, Art Direction

Recognition

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