Re-train A.I.

Every media channel is now being flooded with A.I. images. Unfortunately, depicting women in certain professions, such as flight attendants and news anchors, could mislead the young generations into thinking that they must look a certain way to pursue those careers.

To inspire and expand our efforts to help women with their future careers, we're creating an integrated campaign that shows the difference between the A.I. images and the real professionals.

Brand

Dove

Role

Concept
Design - created A.I. women images by using Midjourney

Recognition

Young Ones ADC 2024
Shortlist |
Advertising: Integrated

Young Ones One Show 2024
Merit | Dove: Print, Promotional & OOH
Shortlist | Dove: Integrated Campaign

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